Affective Computing and the Future of Marketing


My new article “How Your Computer Will Read You Like A Book – And Then Sell You Stuff” is up at Fast Company’s Futurist Forum. In it, I talk about ‘affective computing‘ – systems that read, interpret and even simulate human emotion. This is going to change our relationship with technology in ways you’ve probably never imagined. To my mind, one of its more interesting applications will be in the field of marketing. As human beings, we communicate volumes of information to each other via nonverbal cues – facial expressions, posture, gestures, gait. Yet for the most part, these have been inaccessible to computers. Until now. Imagine what will happen to marketing when your response
can be instantly, accurately interpreted, allowing ads to be altered on the fly, targeting you as never before? Get ready for a Brave New Shopping Experience.

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